Outbound calls
Outbound means your agent calls your customers. Use it for follow-ups, reminders, confirmations, surveys, and lead qualification.
To call many people at once, see Campaigns. This page covers placing a single call.
Placing a single call
From an agent (configured for outbound or both), choose Place a call and provide:
| Field | What it is |
|---|---|
| Agent | Which agent makes the call. |
| Destination number | The number to call. |
| Contact name (optional) | First/last name, used in the greeting and as a variable. |
| Variables (optional) | Any extra details to personalize the call — referenced in the prompt as {{placeholders}}. |
The agent calls from its assigned number (that’s the caller ID), has the conversation, and the result is saved to your call logs.
Outbound calls require a positive credit balance. See Billing & credits.
Personalizing outbound calls
Pass variables with the call and use them in your instructions:
Start with: "Hi {{first_name}}, this is Maya calling from Bright Smile Dental
about your appointment on {{appointment_date}}."
Anything you send with the call becomes available as a {{variable}} in the prompt — so each call feels personal.
Responsible outbound calling
Calling customers proactively is powerful — use it responsibly and legally:
- Get consent. Only call people who’ve agreed to be contacted.
- Respect calling hours. Keep to reasonable local hours for whichever country you’re calling.
- Honor opt-outs. Give people a clear way to say “don’t call again,” and respect it.
- Identify yourself. Have the agent state who’s calling and why, up front.
See Regions & compliance for more.
Next: Campaigns →