Analytics
HeyMello turns your calls into dashboards so you can see how your agents are performing and where to improve. All analytics can be filtered by date range, agent, and campaign.
What you can measure
Call summary
Total calls, success rate, failed calls, and total/average duration — with an inbound vs. outbound split, and optional comparison against a previous period.
Dial attempts & best time to call
Every dial attempt (including unanswered), broken down into answered, busy, no-answer, and failed — plus a day-of-week × hour heatmap showing when your calls connect best.
Sentiment
The distribution of caller sentiment (positive / neutral / negative) across your calls.
Outcomes funnel
How calls sort into the outcomes you defined, per agent, with success vs. failure rates.
Time trends
Calls per day and your busiest hours, timezone-aware, split by direction.
Per-agent performance
For each agent: total calls, success rate, and average/total duration — so you can compare agents side by side.
Custom fields
Discover which data points your agents have been extracting from calls, and see the distribution of values for any one of them — great for spotting patterns (e.g. which product customers ask about most).
Drilling into calls
Every chart links through to a filterable call list — filter by outcome, sentiment, agent, campaign, success/failure, direction, custom field values, or free-text search — so you can go from a number on a dashboard to the exact calls behind it and read their transcripts.
Campaign analytics
Each campaign has its own analytics: connect rate, outcome breakdown, and average call duration — so you can judge each campaign on its own.
Tips
- Define good outcomes first. Analytics are only as useful as your post-call analysis setup.
- Use the heatmap. Schedule campaigns for the hours your calls actually connect.
- Compare agents. If one agent outperforms another, study its instructions and copy what works.
- Watch trends over time. Use period-over-period comparison to see if changes are helping.
Next: Integrations →